Target rolls out first commercials in Canada

02/24/2013 | Advertising Age (tiered subscription model)

Target debuted its first mass-media ad campaign in Canada with a 60-second spot during the Oscars Sunday night, which starred mascot Bullseye traveling through the country. Target will open the first of its planned 124 stores in Canada this year, and marketers are working with their US counterparts to create campaigns that work in both markets and present a global brand, said Livia Zufferli, head of marketing for Target Canada.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Talent Relations Coordinator
HSN
Saint Petersburg, Florida
Analyst, Store Strategy and Method Improvements
Ross Stores, Inc
Dublin, California
Product Manager
Smithsonian Museum Retail
Washington, Dist. Columbia
Mgr of Merchandising and Supply Chain Systems
BJ's Wholesale Club
Westborough, Massachusetts
communications program manager, Partner Resources-Seattle, WA
Starbucks
Seattle, Washington