Broad range of advertisers target eco-moms

02/25/2010 | ClickZ

An increasing number of marketers are interested in reaching environmentally conscious moms, who have already been targeted by online ad networks. These women are 22% more likely to consider buying "green" products and 40% more likely to tell others about such a product, according to Resonate Networks. "Agencies with CPG brand clients or moms as a primary target, their clients are asking them about how to reach green moms," said Wendy Goldman Scherer of The Social Studies Group.

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