The future is now for companies that use Big Data

02/25/2012 |

More companies are profiting from sophisticated business-analytics tools that allow them to combine data from different sources and create forward-looking strategies. However, the key element for any company is to ensure that decision-makers take advantage of the tools instead of relying on old thinking. "If you're gathering data and you haven't deployed analytics, you're crazy," Nucleus Research analyst David O'Connell says.

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