Amazon moves ahead with social Q-and-A

02/25/2013 | Multichannel Merchant

Amazon has quickly ramped up a social question-and-answer feature, winning kudos from TurnTo Networks CEO George Eberstadt. "The 2-way dialog that social Q&A enables -- when it's done right like this -- delivers a level of user engagement far deeper than what reviews can provide," he writes.

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Multichannel Merchant

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