Columbus Dispatch's format switch wins over advertisers, readers

02/25/2013 | NewsAndTech.com

The Columbus Dispatch says its switch to three-around printing and a smaller format have brought in new advertisers and readers in the weeks since the change. The Cincinnati Enquirer will get the same format in the middle of next month. "You just can't buy the buzz we've received in the marketplace," said Dispatch Chief Information Officer Joe Gallo.

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