Eyewear retailer centers shopping experience on Facebook

02/25/2013 | This Is Money (U.K.)

U.K.-based online retailer Swag & Stare built social media engagement into their designer eyewear business by creating a feature that allows customers to upload photos of themselves and "try on" frames, the results of which can be shared on Facebook to get friends' opinions. The feature is aimed at building word-of-mouth marketing for the small firm's uniquely designed frames.

View Full Article in:

This Is Money (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL