How to copy the social media tactics of leading brands

02/25/2013 | Mashable

Small businesses can take a social media marketing page from leading brands such as Skittles, which uses humorous status updates to its Facebook page to attract millions of followers. Other proven approaches include encouraging fans' passion, much as Whole Foods does by posting recipes and keeping followers informed of socially conscious business activities, the way Microsoft does when it posts updates on its 4Afrika Initiative.

View Full Article in:

Mashable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations