How to copy the social media tactics of leading brands

02/25/2013 | Mashable

Small businesses can take a social media marketing page from leading brands such as Skittles, which uses humorous status updates to its Facebook page to attract millions of followers. Other proven approaches include encouraging fans' passion, much as Whole Foods does by posting recipes and keeping followers informed of socially conscious business activities, the way Microsoft does when it posts updates on its 4Afrika Initiative.

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