How to do search engine optimization the right way

02/25/2013 | FPAnet.org/Practice Management Center blog

In your quest to make your website popular on search engines, don't lose sight of customers, writes marketing trainer Kristin Harad. "Create every facet of your website with your ideal client in mind," she writes. "It's the best way to demonstrate the value you can provide to prospects and will actually help you perform better in search rankings." Other tips include setting specific SEO goals and giving every page a title tag.

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