How a tongue cleaner for dogs took off online

02/25/2013 | Advertising Age (tiered subscription model)

Orabrush's tongue cleaner for dogs, Orapup, has a YouTube channel with 4 million views. CEO Jeff Davis initially tested Orapup through "crowdfunding" site Indiegogo, raising more than $60,000. The company says it used geo-targeted ads to build online awareness, which is expected to fuel offline sales.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY