IAB reveals 5 new Rising Star ad formats for online videos

IAB is endorsing five new mobile ad formats for its "Rising Stars" lineup. The formats submitted by Jivox, Tremor Video and Microsoft, among others, include the "Extender," which allows viewers to watch an ad longer if they wish, and "Full Screen," "Filmstrip" and "TimeSync," which provide for ad overlays of video content. "We know that just as there was in display, floodgates of digital video content will open shortly and we will see immense amounts of digital video inventory," says IAB's Peter Minnium, head of brand initiatives, warning that simply repurposing TV will devalue the category.

View Full Article in:

PaidContent.org · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY