McDonald's touts Fish McBites with interactive mobile app

02/25/2013 | Mobile Marketer

McDonald's has a new mobile application and rich-media advertisements surrounding its Fish McBites, writes Rimma Kats. The app has an interactive Frankie the Fish that can be made to voice the user's words, encouraging social sharing, and promotes the idea of mixing Fish McBites creatively with other food. "[T]he approach of literally inviting customers to play with their food shows real confidence. ... [T]here aren't many brands that could pull this off without coming across as silly or trying too hard," says analyst Steven Duesbury.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL