McDonald's touts Fish McBites with interactive mobile app

02/25/2013 | Mobile Marketer

McDonald's has a new mobile application and rich-media advertisements surrounding its Fish McBites, writes Rimma Kats. The app has an interactive Frankie the Fish that can be made to voice the user's words, encouraging social sharing, and promotes the idea of mixing Fish McBites creatively with other food. "[T]he approach of literally inviting customers to play with their food shows real confidence. ... [T]here aren't many brands that could pull this off without coming across as silly or trying too hard," says analyst Steven Duesbury.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA