Mindshare's Stacy Minero says content marketing is a prime strategy

02/25/2013 | Adweek

Advertisers should broaden their horizons as they formulate their strategies and put content marketing foremost before they brief their agencies, says Mindshare's Stacy Minero. Minero, Mindshare's new head of content marketing and strategic partnerships for the U.S., has a record of success developing branded content, including an on-demand TV channel.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA