Named storms generate more social chatter, Weather Channel says

02/25/2013 | Adweek

The Weather Channel is defending a decision to give names to winter storms, saying storms with names are easier to discuss on social networks. The winter storm dubbed "Nemo" generated nearly 800 million photos and tweets, The Weather Channel says. "We did it because we understood social media saves lives. When you name something people are more likely to tweet about it," CEO David Kenny said at an interactive-advertising conference.

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