Oscars use social tools to fuel viewer buzz

02/25/2013 | Philly.com (Philadelphia)

Organizers of the Oscars introduced a social media element at Sunday's ceremony, allowing celebrities to tweet photo-booth-style pictures of themselves in a green room that was off-limits to the media. The booth, called the "Magic Mirror," was part of an effort to increase the social media presence of the awards show. Organizers also added an instant-replay feature to the Oscars website, allowing fans to post their favorite moments of the show to social media.

View Full Article in:

Philly.com (Philadelphia)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY