Oscars use social tools to fuel viewer buzz

02/25/2013 | Philly.com (Philadelphia)

Organizers of the Oscars introduced a social media element at Sunday's ceremony, allowing celebrities to tweet photo-booth-style pictures of themselves in a green room that was off-limits to the media. The booth, called the "Magic Mirror," was part of an effort to increase the social media presence of the awards show. Organizers also added an instant-replay feature to the Oscars website, allowing fans to post their favorite moments of the show to social media.

View Full Article in:

Philly.com (Philadelphia)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY