Meruelo Group, the new owner of the Trump Plaza Hotel and Casino in Atlantic City, N.J., plans to market the gaming property with the Grand Sierra Resort and Casino in Reno, Nev., which it also owns. "We're trying to tie it to the Grand Sierra to keep consistent. You don't want to call it 'Sierra,' but there will definitely be some similarity. It's a great opportunity, and we have the experience of taking a property in Reno and making it competitive. We'll be taking what we've learned from this place and tying it to Atlantic City," said Steve Rosen, general manager of the Grand Sierra casino.
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