Report: Expect large shifts in social media marketing

02/25/2013 | MediaPost Communications

Acquisitions and mergers will radically change the social media marketplace during the next two years, Forrester analyst Nate Elliot says in a report. Social listening will fall by the wayside and measurement tools will come into their own as competition heats up, Elliot predicts. "Companies not innovating will become swallowed or trampled by larger players from outside the social space," he says.

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