The term for businesses working in an interconnected, collaborative social manner is called "Social Business." There are many advantages to operating as a Social Business, but it takes foresight and sign-off from the executive team (many of whom are digital immigrants), a strategic implementation plan and the right technologies to implement. Corporations need to overcome the old-fashioned way of working and transition into a Social Business before they've missed the boat. Read more at All Things WOMM.
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