What every B2B marketer needs to know about producing videos

02/25/2013 | OpenView Blog

After watching a video, 66% of business-to-business tech buyers will continue to research a product, 46% visit a vendor website or contact the vendor for more information, 42% purchase a product, and 25% add the vendor to their consideration list, according to a report from IDG Research Services. The keys to a successful B2B marketing video are careful audience targeting, clear video quality and prudent editing, writes Kevin Cain. It is also important to have a distribution network to help get your content in front of potential customers, he notes.

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