TNT's coverage of Rising Stars NBA event proves a winner

02/26/2012 | Multichannel News

TNT's showing of the BBVA Rising Stars Challenge scored the highest ratings for the event ever, topping the record set by the 2004 content, which featured such stars as LeBron James and Carmelo Anthony. The event, which was part of the NBA All-Star Weekend in Orlando, Fla., featured players such as Jeremy Lin and tallied a 1.7 U.S. national rating, 1.91 million households and 2.79 million viewers, Nielsen reports.

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