Why guerrilla marketing may not be the best bet for your business

02/26/2012 | StartupNation

Guerrilla marketing, which focuses on using bold and unusual tactics to generate publicity, can be a risky strategy, writes Wendy Kenney. "Shifting your focus to attention getting stunts takes away from time spent building the customer relationships that make small business sustainable." Guerrilla marketing can be counterproductive to your overall marketing message and can make tracking the success of your campaigns difficult, she notes.

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