Why guerrilla marketing may not be the best bet for your business

02/26/2012 | StartupNation

Guerrilla marketing, which focuses on using bold and unusual tactics to generate publicity, can be a risky strategy, writes Wendy Kenney. "Shifting your focus to attention getting stunts takes away from time spent building the customer relationships that make small business sustainable." Guerrilla marketing can be counterproductive to your overall marketing message and can make tracking the success of your campaigns difficult, she notes.

View Full Article in:

StartupNation

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD