AOL gets access to Facebook's ad exchange; Google stays shunned

02/26/2013 | Advertising Age (tiered subscription model)

Facebook has admitted AOL's Advertising.com into its FBX ad exchange, though it continues to shut Google out of its growing network of demand-side platforms and retargeters, writes Jason Del Rey. "Facebook is close partners with Google rival Microsoft, and with the impending acquisition of Microsoft's ad server Atlas, Facebook will become a rival to Google in ad tech. But that doesn't explain why Facebook wouldn't want Google buying Facebook inventory like everyone else," writes Del Rey.

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