Facebook has admitted AOL's Advertising.com into its FBX ad exchange, though it continues to shut Google out of its growing network of demand-side platforms and retargeters, writes Jason Del Rey. "Facebook is close partners with Google rival Microsoft, and with the impending acquisition of Microsoft's ad server Atlas, Facebook will become a rival to Google in ad tech. But that doesn't explain why Facebook wouldn't want Google buying Facebook inventory like everyone else," writes Del Rey.
AOL gets access to Facebook's ad exchange; Google stays shunned
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