New Luminarc branding to be on display at IHA show

02/26/2013 | HomeWorld Business

ARC International will place a strong focus on a new branding strategy for its Luminarc brand at the upcoming International Homes + Housewares Show. “We’ve introduced a concise theme for our packaging. Now when you see our products on the shelf, you will see a cohesive and highly recognizable brand statement for Luminarc,” said ARC executive Ron Biagi.

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