Salesforce.com is enhancing its Service Cloud for mobile shopping and banking, permitting users to access customer service from within applications, Barb Darrow writes. "The goal is to bring the sort of in-app experience folks now get from advanced web applications -- co-browsing, in-application support, chat as well as easy access to knowledge bases and support forums -- to their device of choice," Darrow writes.
Salesforce.com expands Service Cloud for mobile app help
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