5 steps to establishing an effective leads group

02/27/2012 | Duct Tape Marketing

Leads groups, which allow businesspeople to share leads with one another, can be valuable business-building tools, John Jantsch writes. As you put together your group, you should speak to your current customers to get an idea of the sorts of products and services they are looking for, he writes. You should also set expectations for participation in the group and use technology to reduce the time commitment that can be associated with such groups.

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