B2B marketers are looking to social, mobile in the future

02/27/2012 | Marketo

The company home page and e-mail communications still lead business-to-business marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. More than half of marketing executives using social media already need better metrics for measure its financial impact -- and almost 1 in 5 can't say for sure how online sales affect total revenue.

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