Best Buy mobile ad narrowly targets, incentivizes laptop shoppers

02/27/2012 | MobileCommerceDaily.com

Best Buy's mobile ad on Pandora takes users directly to the retailer's mobile-optimized page for laptop shopping, where they can take advantage of the ad's promoted free data transfer if they buy a laptop. "Best Buy is putting a call to action into the mobile ad campaign that, when clicked on, sends mobile consumers to a page deep within their mobile site where the offer can most-effectively be converted into a sale," said mobile-marketing consultant Wilson Kerr.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO