Best Buy mobile ad narrowly targets, incentivizes laptop shoppers

02/27/2012 | MobileCommerceDaily.com

Best Buy's mobile ad on Pandora takes users directly to the retailer's mobile-optimized page for laptop shopping, where they can take advantage of the ad's promoted free data transfer if they buy a laptop. "Best Buy is putting a call to action into the mobile ad campaign that, when clicked on, sends mobile consumers to a page deep within their mobile site where the offer can most-effectively be converted into a sale," said mobile-marketing consultant Wilson Kerr.

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