Dodge sings Ram's praises with country music program

02/27/2012 | MediaPost Communications

Dodge is coordinating the promotion of five country-and-western singers with a "Ram Country on Yahoo! Music" channel culminating in a year-end concert in Nashville, Tenn., for contest winners. Commercials will include the singers driving a Ram 1500 Laramie Longhorn model for the year, then auctioning the trucks off to a military-oriented charity.

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