Does your company need a forward-looking CFO?

02/27/2012 | Wall Street Journal, The

It's time that chief financial officers were given more respect, especially when it comes to making strategic decisions, writes Robert Howell. The tools CFOs use post-facto to analyze corporate performance can also be fruitfully applied to the potential impact of new strategies, Howell explains. "Strategy and finance should be like two sides of a coin -- inseparable," he argues.

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Wall Street Journal, The

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