Report: Mobile devices are the retail story of 2012

02/27/2012 | Direct Marketing News

Smartphones are rapidly and fundamentally changing the way people shop -- a trend that is shaping up to be one of the most important retail developments of the year, according to comScore. In December, the number of consumers accessing shopping information on their phones increased 87%, the firm notes. "More retailers have developed apps and optimized their sites for mobile browsing, making it easier than ever for consumers looking for product information or doing price comparisons to do so from their phones," said analyst Carmela Aquino.

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