Unilever's call for courageous corporate bosses

02/27/2012 | TriplePundit.com

Unilever chief Paul Polman proved a hit at a recent global green-business summit in New York, writes Raz Godelnik. Polman explained the need for long-term thinking among business leaders and investors, and made a powerful case for executives to become advocates for CSR and responsible long-term planning. "[W]ith the example he sets, there's actually a chance that [companies] will listen and follow suit," Godelnik writes.

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