Ads promote milk as bedtime drink

02/27/2013 | Modesto Bee (Calif.), The

The California Milk Processor Board has launched an advertising campaign that encourages parents to make a ritual out of giving their children warm milk before bed. The campaign uses the tagline "Sleep well, dream well -- drink milk." The ads started running this week on Univision and will soon be aired on English-language TV stations.

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Modesto Bee (Calif.), The

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