Black is back as a means of signaling affordable luxury

02/27/2013 | Wall Street Journal, The

Makers of products including Beck's Sapphire beer and Renuzit air fresheners are using black packaging to "break through the clutter" -- only to find that it's a trend that rival companies have picked up on as well. But marketers know from experience (and new eye-tracking technology) that consumers perceive black packages as premium. "It's about finding new ways to signal affordable luxury," says Mike Cecil, senior brand manager at Dial.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA