Fans love to brag about special status

02/27/2013 | Fast Company online

The desire to show off is one of the biggest motivators when it comes to spreading word-of-mouth marketing, writes viral expert Jonah Berger. Citing the example of a friend who frequently takes to Facebook to brag about his Delta Air Lines Platinum Medallion membership, he notes, "People are talking because they want to show off their achievements, but along the way they talk about the brands ... where they achieved."

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