Fans love to brag about special status

02/27/2013 | Fast Company online

The desire to show off is one of the biggest motivators when it comes to spreading word-of-mouth marketing, writes viral expert Jonah Berger. Citing the example of a friend who frequently takes to Facebook to brag about his Delta Air Lines Platinum Medallion membership, he notes, "People are talking because they want to show off their achievements, but along the way they talk about the brands ... where they achieved."

View Full Article in:

Fast Company online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC