How Adobe, Cisco and other B2Bs use the power of social media

02/27/2013 | eConsultancy.com

American Express, Adobe, Cisco, TippEx and Kinaxis offer good examples of how social media can be used effectively in a B2B context, writes David Moth. Adobe, for example, harnessed the power of Foursquare, Twitter and Instagram sharing to run a scavenger hunt in San Francisco, and Cisco's content marketing machine on YouTube has garnered nearly 5 million video views.

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