How customer service defines your brand

02/27/2013 | NetworkSolutions.com

Your brand is defined by how you treat your customers, writes Monika Jansen. She gives the example of a hotel company that picked up positive publicity for its response when a child left his stuffed animal behind on a vacation. The hotel photographed the stuffed animal enjoying his extended stay and mailed the photos to the owner along with the stuffed animal. "As you can imagine, this story went viral," she writes.

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