Leap left with stockpile of unsold iPhones

02/27/2013 | Wall Street Journal, The

Leap Wireless has had trouble selling iPhones and that could leave the prepaid carrier with $100 million in unsold inventory by mid-year, the company reported. Leap became the first noncontract carrier to offer the iPhone last year, and its lackluster sales illustrate Apple's challenge in marketing the device to those with more modest incomes. The results also show the difficulty in convincing consumers to pay full price for phones: Leap charges $500 for the iPhone 5.

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