Marketers "like" Facebook metrics as they search for influencers

02/27/2013 | eMarketer

Blogs and Facebook are more likely to influence customers than any other kind of Web presence, apart from retail or branded sites, according to U.S. Internet users surveyed by Technorati Media. Facebook "likes," Twitter followers and Facebook friends were the top-three metrics preferred by marketers, while Peer index, Technorati authority and Kred scores were the least likely, the study found. "As brands get better at identifying influencers and as social budgets rise, the amount devoted to influencer marketing will likely grow alongside," according to eMarketer.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA