Marketers greenlight black packaging

02/27/2013 | Wall Street Journal, The

Black packaging is gaining prominence as marketers choose it for launches including a Haagen-Dazs gelato line and Beck's Sapphire beer, by Anheuser-Busch InBev. "The use of black has really exploded," said Mike Cecil, senior brand manager of Henkel's Renuzit, which introduced black-packaged air freshener.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
University of Southern California
Los Angeles, CA
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Culinarians Wanted, Kitchen Management Training in NYC
Hillstone Restaurant Group
New York City, NY