Marketers greenlight black packaging

02/27/2013 | Wall Street Journal, The

Black packaging is gaining prominence as marketers choose it for launches including a Haagen-Dazs gelato line and Beck's Sapphire beer, by Anheuser-Busch InBev. "The use of black has really exploded," said Mike Cecil, senior brand manager of Henkel's Renuzit, which introduced black-packaged air freshener.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX