Marketers greenlight black packaging

02/27/2013 | Wall Street Journal, The

Black packaging is gaining prominence as marketers choose it for launches including a Haagen-Dazs gelato line and Beck's Sapphire beer, by Anheuser-Busch InBev. "The use of black has really exploded," said Mike Cecil, senior brand manager of Henkel's Renuzit, which introduced black-packaged air freshener.

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