Mobile is retailers' second digital chance, says Hilfiger exec

02/27/2013 | Mobile Marketer

Mobile is providing a second opportunity for retailers who were late to the party when it came to engaging customers online. But mobile allows for a more powerful connection, combined with an in-store experience, said Jared Blank, vice president of e-commerce at Tommy Hilfiger. Speaking on a panel at the eTail West event, Blank said mobile "is a new opportunity for companies that are established like ours to rethink their teams and rethink their strategies about how they get in front of the customer. I think it is more about how can you use what we know from the digital world and bring it into the physical world, because frankly offline is still where consumers buy most of the stuff."

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