Mullen to take on ad duties for Coca-Cola's Honest Tea

02/27/2013 | Advertising Age (tiered subscription model)

Silver & Partners is no longer the agency of record for Coca-Cola's Honest Tea, which has assigned a creative project to Mullen. "From the time that Coca-Cola started to get involved in the decision-making process on Honest Tea, it was clear we had strong differences about creative direction," said Michael Stefanski of Silver & Partners, which was previously known as Amalgamated.

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