Oreo video takes cookies vs. creme debate to next level

02/27/2013 | Adweek

An Oreo video by Wieden+Kennedy shows "physicist and copywriter" David Neevel, who says he invented a technology to separate the cookie from the creme. Dramatic music, a complex contraption and funny answers to off-screen questions about how he made it make this ad a winner, writes Sam Thielman.

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