Oreo video takes cookies vs. creme debate to next level

02/27/2013 | Adweek

An Oreo video by Wieden+Kennedy shows "physicist and copywriter" David Neevel, who says he invented a technology to separate the cookie from the creme. Dramatic music, a complex contraption and funny answers to off-screen questions about how he made it make this ad a winner, writes Sam Thielman.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY