An Ifeelgoods report said consumers are clicking through at a rate of 12 times more when offered digital rewards on Apple's iAd campaigns vs. regular discounts. Ifeelgoods' client 1800Flowers.com saw that kind of boost when it started offering iTunes credits in ads, and other retailers including Wal-Mart, Coca-Cola, Kimberly-Clark and L’Oreal are catching on. "You should give them what they want, which means the digital content. Then you can attract them," Ifeelgoods' Michael Amar says.
Report: Digital rewards drive higher CTR than regular discounts