Study finds eroding brand loyalty in U.K.

02/27/2013 | Packaging World online

According to a survey by Canadean, 44% of U.K. shoppers think private-label and brand-name food is made in the same factory, while 59% think brand names are more expensive because of marketing, not quality. The survey also says brand loyalty remains strong for personal-care items and nonalcoholic beverages.

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