Sustainability: Stop taking the easy way out

02/27/2013 |

It's time for CSR pros to stop picking "low-hanging fruit" and to start aiming for systemic solutions to sustainability problems, says Helen Clarkson, director of Forum for the Future US. "I think a lot of time has been wasted going after easy stuff, which doesn't have much impact, whereas we all need to push much more aggressively on the hard stuff," she says.

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