Sustainability: Stop taking the easy way out

02/27/2013 |

It's time for CSR pros to stop picking "low-hanging fruit" and to start aiming for systemic solutions to sustainability problems, says Helen Clarkson, director of Forum for the Future US. "I think a lot of time has been wasted going after easy stuff, which doesn't have much impact, whereas we all need to push much more aggressively on the hard stuff," she says.

View Full Article in:

Published in Brief: