Tinder stands out with simple structure, popular ratings profiles

02/27/2013 | New York Times (tiered subscription model), The

The Tinder dating-application differentiates itself with a "simple, flirty interface that is undeniably fun," merging the interest "of rating profiles, popularized by Hot-or-Not, and the excitement of apps like Grindr that let people browse photos of people nearby who are eager to meet up," into a effortless package, Jenna Wortham writes. Using Facebook connections, the Hatch Labs application claims to have made 20 million matches so far. "It helps you get to know the people around you, but limits conversations until you're actually interested,” CEO Sean Rad says.

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