TV Everywhere is key to boosting VOD, Time Warner exec says

02/27/2013 | MediaPost Communications

Time Warner views TV Everywhere as a way to enhance video on demand, but not as leverage in carriage talks with distributors, said John Martin, the company's chief financial officer. "I don't see that as being a big negotiating point [in] the next round of affiliate negotiations," Martin said. "Rather, we would continue to like to see broad-based support from the programming and the distribution industry around TV everywhere to make video on demand as robust as possible."

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