Weighing the pros and cons of Facebook and LinkedIn

02/27/2013 | iMedia Connection

B2B marketing via LinkedIn and Facebook requires discerning the pros and cons of each social network, writes James Trumbly, director of business development at HMG Creative. Facebook has a giant user base and allows direct marketing, but ads must battle for attention. LinkedIn boasts about 60% of B2B marketers and serious pros who routinely go to the site. But its engagement stats are comparatively low.

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