5 steps to customer-survey success

02/28/2012 | Huffington Post, The

Customer surveys are a valuable tool for gathering feedback that you can use to improve your business, writes Julia L. Rogers. Use unbiased questions to generate genuine feedback and to look beyond the rating scores that your customers give you, experts say. "It is important to understand why your customers are rating you the way they are, so follow-up questions can be helpful," said Tom Feeney of Safelite AutoGlass.

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Huffington Post, The

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