Can Facebook monetize user data without freaking people out?

02/28/2012 | New York Times (tiered subscription model), The

Facebook officials are struggling to monetize the company's biggest asset: its vast trove of user-submitted personal data. Analysts say that while Facebook's user-data stockpile could be immensely valuable to marketers, figuring out how to leverage that data without upsetting users is a tough problem. "Facebook already has more data than they are leveraging. There are so many infinite ways to slice and dice the data Facebook currently has that it’s rather daunting," analyst Rebecca Lieb says.

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New York Times (tiered subscription model), The

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