Facebook officials are struggling to monetize the company's biggest asset: its vast trove of user-submitted personal data. Analysts say that while Facebook's user-data stockpile could be immensely valuable to marketers, figuring out how to leverage that data without upsetting users is a tough problem. "Facebook already has more data than they are leveraging. There are so many infinite ways to slice and dice the data Facebook currently has that it’s rather daunting," analyst Rebecca Lieb says.
Can Facebook monetize user data without freaking people out?
SmartBrief Job Listings for Media
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA