Marketer's buyer profiles need to aid segmentation

02/28/2012 | Marketing Interactions Blog

The construction of buyer-persona profiles should be based on more than just personality traits, writes Ardath Albee. For business-to-business marketers, they should define buyer priorities, show deal-busting buttons, and generally aid segmentation to distinguish them from profiles more useful to sales conversations.

View Full Article in:

Marketing Interactions Blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY