Marketer's buyer profiles need to aid segmentation

02/28/2012 | Marketing Interactions Blog

The construction of buyer-persona profiles should be based on more than just personality traits, writes Ardath Albee. For business-to-business marketers, they should define buyer priorities, show deal-busting buttons, and generally aid segmentation to distinguish them from profiles more useful to sales conversations.

View Full Article in:

Marketing Interactions Blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA